An interactive horror film: Great idea or doing the most?

Someone is thinking way too hard, and I’m not sure if that’s a good thing or a bad thing. The latest idea–an interactive horror film by the name of “Last Call”, which allows an audience member to determine the ending of the film via mobile device.

Here’s how it works:

Upon buying your ticket for the “Last Call” every person must submit their cell phone number at the ticket counter. Then, using a highly sophisticated special language recognition software, one audience member will receive a phone call at random, thrusting them into a situation where they will have to help the main character of the film. With the special highly intelligent software, the lucky audience member will hear the actresses voice on the other end of the phone, pleading for help. The audience member makes all the decisions and the outcomes vary from happy to bloody endings.

This would be a great marketing schtick to get people in theaters during the Halloween season. I think the demand for something like this would be great, especially since I’m sure everyone has almost had their fill of “Saw.”  If 13th street decides to bring this concept over to the United States, there is no doubt it would be very successful. I know all of us are guilty of yelling back at the screen, telling the actor what they should or shouldn’t be doing. With this innovative concept, we will actually be able to.

Here’s the pitch/trailer for the film…enjoy.

***news source: Slash Film

***photo: Drew Barrymore in “Scream” (1996). Dimension Films.

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