‘Eclipse’ owns the midnight box office

As expected, ‘Twilight: Eclipse’ owned the midnight box office.

I probably won’t see it until this weekend; in hopes of missing all of the twi-hards, who have already set a box office record.  Last night alone the film opened to a record-breaking $30 million, and is expected to finish off the extended  weekend with more than $150 million in sales.

Hats off to the folks  at Summit;  releasing the film on a Wednesday, and running it through  4th of July weekend was a pretty genius move.

Advertisements

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: